One of the things I love about teaching Practical Politics is that -- since this is a course about how to run campaigns -- I bring in experts (who are sometimes also old friends) as guest speakers.
This week, students had an amazing opportunity to learn about fundraising from Deborah Tannenbaum. Fundraising 101.
Ms. Tannenbaum covered all the basics about how to develop a fundraising plan, talked about strategies related to different fundraising tools (Personal Solicitation, Events, Direct Mail, Telemarketing, Internet), and discussed How to Identify Prospects, as well as strategies for high/medium/low prospects.
Thanks so much for sharing your expertise!
Next week -- we will put those lessons in to practice when we cover Call Time and have a role play exercise.
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